What we were asked to do

Help develop materials for the launch of a new campaign called Forever Surrey. The campaign asked alumni to donate to three causes:

• Student hardship

• Supporting students from low-income backgrounds to undertake training placements

• Supporting our sports and societies to increase participation at the grass-roots and support elite participation

What we did

The process for developing the materials included:

• Interviews with key stakeholders

• Analysis of alumni comms from Surrey University and other universities

• Mapping out content for the new communications

• Developing key messaging for the Forever Surrey Fund

• Identifying case studies to bring to life the campaign’s key issues

What they thought

The result was a range of accessible, engaging materials to inspire alumni to support current students with potentially life-changing support.