Ismael Al-Amoudi studies how social norms are established or contested, with particular attention to the practices of corporations, from a perspective that mixes philosophical questioning and ethnographic participant observation. His interest in normativity has brought him to study (and publish) in the fields of business ethics; management learning; organisational studies and social theory.

Publications include: Post-Human Institutions and Organizations: Confronting the Matrix (Routledge, 2019, co-edited with Emmanuel Lazega), and Realist Responses to Post-Human Society: Ex Machina(Routledge, 2019, co-edited with Jamie Morgan).